Values & Vision


We believe that we can achieve our goals by supporting more people to cycle more regularly. Cycling has many significant, measurable benefits, including improved mental and physical health of the rider. It also reduces your carbon footprint and lowers pollution levels, benefitting our local community too.

Our ambition is to be the go-to hub for cycling in Exeter. We want to help people to start riding on a safe and reliable bike with the skills, knowledge, and confidence to keep on cycling. This includes providing quality refurbished bikes, maintenance training, and facilities for cyclists to service their own bikes. We offer cycling information, advice and opportunities to access cycling such as guided rides. We also take an active part in many local and national cycling initiatives.


Following consultation with our staff and volunteers, our trustees approved our Ride On values in October 2020.

Our values will help to shape our decision making, and we will do our best to demonstrate them in everything we do. We have kept it simple, and have just three.

Build Communities: We help to build communities, both inside and outside of Ride On, by sharing our knowledge.

Be Inclusive: We invite and welcome everyone and aim to continuously diversify who our work supports.

Be Sustainable: We minimise environmental impact, whilst securing our long-term future.

For more information on our values, please emailĀ [email protected]